Leading up to the 50th Annual CMA Awards in November, the Country Music Association created the biggest music video in Country Music history with the collaboration of "Forever Country."
"Forever Country" is a collaboration between 30 CMA Award-winning acts, singing three timeless songs that helped shape Country Music.
"I Will Always Love You" by Dolly Parton, "Take Me Home Country Roads" by John Denver, and "On The Road Again" by Willie Nelson were all mixed together in a mashup by Nashville producer Shane McAnally, and the CMA Award-winning artists came in one-by-one to sing a few lines at a time.
"I was like, what the? How is this gonna work? There's no way these songs are gonna work together!" Blake Shelton said of the song, which ended up working out perfectly and launching to the top of the charts in the United States once it was released.
Shortly after the song was finished and prior to it's release, director Joseph Kahn worked to bring the song to life through a music video using green screens and visual effects.
"The whole concept of the video is really about starting in Nashville and then really taking a tour around the world just to showcase that Country Music is everywhere, it's global," Damon Whiteside, CMA senior vice president of marketing and strategic partnerships, said.
The video released in conjunction with the song leading up to Country Music Month shows artists from Kacey Musgraves to Brad Paisley to Dolly Parton singing in the countryside, in the streets of Nashville, and around the world, showing in a unique collaboration that Country Music and it's unique voices are timeless.
Country Music Month kicks off with a free concert in Walk of Fame Park on Sunday and there will be numerous events leading up to the 50th Annual CMA Awards which will take place on November 2nd.
For more information on "Forever Country", you can visit CMA's special website for the song.
